BinZiad
23-08-2002, 18:21
An Iranian soft drink named after a holy spring in Mecca is said to
have won an enthusiastic reception in Saudi Arabia.
The campaign of boycotting American products and the good quality of
Zamzam Cola have given us excellent sales
Distributor's spokesman
Zamzam Cola, an alternative to US brands Coca Cola and Pepsi, has
gone on sale at the same time as a campaign to boycott American goods
gathers momentum.
The Saudi distributor, Al-Majarah, said it had imported four million
one-litre bottles in the past week, but demand had been so high it
had already ordered several million more.
A company spokesman said it had even asked the Iranian parent company
for permission to set up a bottling factory in Saudi Arabia.
"The campaign of boycotting American products and the good quality of
Zamzam Cola have given us excellent sales," general manager Firas
Khawaja told Reuters news agency.
"Demand in the eastern province alone has put a lot of pressure on
the Iranian supplier."
Boycott bites
Popular anger against the United States over its support for Israel
amid the Palestinian intifada sparked the campaign to boycott
American products.
US exports to Saudi Arabia declined by more than 40% in the first
three months of 2002.
Preparations are under way to establish a bottling factory for Zamzam
Cola in neighbouring Bahrain, where the drink has also proved very
popular.
Zamzam says it is also planning to upgrade and expand production
plants in Iran to meet the growing demand for its drinks.
Zamzam Cola is also sold in Iraq, Pakistan and some African
countries. The company hopes to expand its operations to other parts
of the world.
have won an enthusiastic reception in Saudi Arabia.
The campaign of boycotting American products and the good quality of
Zamzam Cola have given us excellent sales
Distributor's spokesman
Zamzam Cola, an alternative to US brands Coca Cola and Pepsi, has
gone on sale at the same time as a campaign to boycott American goods
gathers momentum.
The Saudi distributor, Al-Majarah, said it had imported four million
one-litre bottles in the past week, but demand had been so high it
had already ordered several million more.
A company spokesman said it had even asked the Iranian parent company
for permission to set up a bottling factory in Saudi Arabia.
"The campaign of boycotting American products and the good quality of
Zamzam Cola have given us excellent sales," general manager Firas
Khawaja told Reuters news agency.
"Demand in the eastern province alone has put a lot of pressure on
the Iranian supplier."
Boycott bites
Popular anger against the United States over its support for Israel
amid the Palestinian intifada sparked the campaign to boycott
American products.
US exports to Saudi Arabia declined by more than 40% in the first
three months of 2002.
Preparations are under way to establish a bottling factory for Zamzam
Cola in neighbouring Bahrain, where the drink has also proved very
popular.
Zamzam says it is also planning to upgrade and expand production
plants in Iran to meet the growing demand for its drinks.
Zamzam Cola is also sold in Iraq, Pakistan and some African
countries. The company hopes to expand its operations to other parts
of the world.